Digital Marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients with the goal of promoting products, services, or brand awareness. It is a direct form of communication that allows businesses to engage with their audience, nurture customer relationships, and drive conversions. Emails can range from promotional offers and newsletters to personalized content and transactional messages. Successful email marketing requires careful segmentation of the audience, compelling subject lines, relevant content, and effective call-to-action (CTA) elements.