DIGITAL MARKETING INSTITUTE

Digital marketing utilizes websites, apps, mobile devices, social media platforms, search engines, and other digital channels to promote and sell products and services. It shares many principles with traditional marketing but offers unique opportunities to engage with consumers and analyze their behavior effectively. Companies often integrate both traditional and digital marketing methods in their overall strategies to maximize reach and impact. However, Digital Marketing presents its own challenges and evolved significantly with the internet's widespread adoption in the 1990s, marking a transformative shift in how businesses connect with their audiences.